During work time I take photos, in my spare time I take photos, the times in between I take photos.
You could say, I have a few photos!
One day, when I grow up, I am going to do something with them!
I work in the land of advertising. I create images for advertising campaigns working with agencies across the globe, such as Saatchi's, M&C Saatchi's, McCann's, Leo Burnett’s, DDB, to name a few.
My track record in award land has seen me garner over seventy awards from local and international advertising festivals including, Cannes, New York Festivals, D&AD, Young Guns.
The technical and creative challenges in answering a brief are what drew me into the advertising world. I am known as a technical shooter, perhaps this is because I see myself as not only a photographer but also a creative problem solver.
For me, shooting advertising is a balancing act between satisfying the advertising agency, their client and myself. I relish the creative process involved with advertising photography in bringing thoughts to reality and ideas to life.
I don't shoot from the hip. I am a firm believer in preproduction and leaving nothing to chance.
And if you ask anyone that's worked with me, they'll tell you that I know how NOT to mess up an idea. In essence, the idea for me is and has always been sacrosanct.
Simply put I love photography and the creative processes involved in creating images!